[{"data":1,"prerenderedAt":523},["ShallowReactive",2],{"case-\u002Fen\u002Fcases\u002Fpinterest-ai-control":3,"cases-list-cases_en":449},{"id":4,"title":5,"body":6,"company":411,"cover":412,"description":416,"draft":417,"extension":418,"hero":419,"meta":422,"navigation":423,"ogImage":424,"order":425,"path":426,"period":427,"platform":428,"problemLine":429,"product":430,"prototype":431,"role":432,"seo":433,"status":434,"stem":435,"team":436,"tint":437,"tldr":438,"tools":443,"workType":446,"year":447,"__hash__":448},"cases_en\u002Fen\u002Fcases\u002Fpinterest-ai-control.md","Pinterest: control AI content in two taps, right from the feed",{"type":7,"value":8,"toc":402},"minimark",[9,90,184,213,344],[10,11,14,19,23],"case-section",{"id":12,"label":13},"problem","Problem",[15,16,18],"h2",{"id":17},"the-less-ai-tuner-exists-but-people-cant-find-it-it-skips-ads-and-its-effect-is-invisible","The “less AI” tuner exists, but people can’t find it, it skips ads, and its effect is invisible",[20,21,22],"p",{},"Pinterest runs on inspiration you can act on: a recipe, a pattern, a reference. In these niches an AI image is the worst kind of deception, and an AI product photo in a Promoted Pin leads to a sketchy store.",[24,25,26,43,57],"case-grid",{},[27,28,30],"tile-text",{"label":29},"For users",[31,32,33,37,40],"ul",{},[34,35,36],"li",{},"I turned on “less AI” — and AI is still in my feed and ads",[34,38,39],{},"There’s no label in the grid; you only know a Pin is AI after opening it",[34,41,42],{},"Hiding AI takes 5 steps and a toggle for every single category",[27,44,46],{"label":45},"For the business",[31,47,48,51,54],{},[34,49,50],{},"Churn to alternatives: people who leave name Cosmos and Are.na",[34,52,53],{},"Low ratings: AI complaints average 1.14★",[34,55,56],{},"Creators fight false labels through support, with a 24–48 hour response time",[27,58,62],{"label":59,"tone":60,"span":61},"Why the current tuner fails","outline","full",[63,64,65,72,78,84],"ol",{},[34,66,67,71],{},[68,69,70],"strong",{},"It’s buried."," Settings → Refine your recommendations — far from the feed, where the pain is.",[34,73,74,77],{},[68,75,76],{},"It works per category."," There’s no global mode; each topic is switched on separately.",[34,79,80,83],{},[68,81,82],{},"It skips ads."," The Help Center states outright that the setting doesn’t change ads in the feed.",[34,85,86,89],{},[68,87,88],{},"Its effect is invisible."," No label in the grid, ad labels hidden in a menu, no counter.",[10,91,94,98,102,177,180],{"id":92,"label":93},"research","What I learned",[15,95,97],{"id":96},"people-dont-notice-labels-and-dont-trust-the-toggle","People don’t notice labels and don’t trust the toggle",[99,100],"method-chips",{"items":101},"Trustpilot and app store reviews, Press coverage, Help Center, Nielsen heuristics",[103,104,105,121],"table",{},[106,107,108],"thead",{},[109,110,111,115,118],"tr",{},[112,113,114],"th",{},"Signal",[112,116,117],{},"Number",[112,119,120],{},"Source",[122,123,124,139,152,164],"tbody",{},[109,125,126,130,136],{},[127,128,129],"td",{},"Complaints about AI content in the review sample",[127,131,132,135],{},[68,133,134],{},"59 of 277",", average rating 1.14★",[127,137,138],{},"Fact (sample)",[109,140,141,144,149],{},[127,142,143],{},"Reviews of the tuner saying “it’s on, but I still see AI”",[127,145,146],{},[68,147,148],{},"47 of 63",[127,150,151],{},"Estimate · Unstar",[109,153,154,157,162],{},[127,155,156],{},"AI-related reviews that mention labels",[127,158,159],{},[68,160,161],{},"5 of 465",[127,163,151],{},[109,165,166,169,174],{},[127,167,168],{},"AI Pins among the top 12 for “healthy recipe ideas”, only one labeled",[127,170,171],{},[68,172,173],{},"6 of 12",[127,175,176],{},"Fact · Futurism",[20,178,179],{},"“Estimate” means the sample was tagged by a tool, not counted by hand; it’s worth re-checking on a larger sample.",[181,182],"insights",{":items":183},"[{\"title\":\"The problem isn’t a missing setting — it’s distrust of the one that exists\",\"quote\":\"They need to add a feature to just opt out of it entirely.\",\"so\":\"One mode for everything, plus visible proof that it works\"},{\"title\":\"Ads are part of the same pain\",\"quote\":\"Absolutely flooded with AI slop and AI ads\",\"so\":\"A control that skips Promoted Pins feels broken\"},{\"title\":\"Labels exist, but nobody sees them\",\"so\":\"Only 5 of 465 AI-related reviews mention labels. The label belongs in the grid, not inside the Pin\"}]",[10,185,188,192],{"id":186,"label":187},"hypotheses","Options and decision",[15,189,191],{"id":190},"i-picked-o1-in-feed-control-buys-the-most-trust-for-moderate-effort","I picked O1: in-feed control buys the most trust for moderate effort",[24,193,194,202],{},[27,195,199],{"label":196,"tone":197,"span":61,":statement":198},"How might we","dark","true",[20,200,201],{},"How might we let people control AI content in one tap wherever they see it — and show them the control actually works?",[27,203,206],{"label":204,"tone":205,"span":61},"Choice and trade-off","brand",[20,207,208,209,212],{},"I chose ",[68,210,211],{},"O1 “AI content control people can see and trust”",", scored impact 4 \u002F effort 3. It fixes three of the four reasons the tuner fails — placement, coverage and visible effect — and doesn’t need perfect detection: labeling errors are solved by correction, not classifier accuracy. O3 — letting creators dispute labels — is out of scope: only a bridge from the Pin screen made it in.",[10,214,217,221,283],{"id":215,"label":216},"solution","Key decisions",[15,218,220],{"id":219},"control-moved-from-settings-into-the-feed-2-taps-instead-of-5-steps","Control moved from Settings into the feed: 2 taps instead of 5 steps",[24,222,223,234,241,245,255,265,269,273],{},[27,224,226,231],{"label":225},"Decision 1",[227,228,230],"h3",{"id":229},"the-ai-chip-comes-first-in-the-feeds-topic-row","The “AI” chip comes first in the feed’s topic row",[20,232,233],{},"Control lives where the pain is, not in Settings. The AI badge shows right in the grid, on Promoted Pins too.",[235,236],"tile-image",{"alt":237,"src":238,"width":239,"height":240},"Screen A: the feed with an “AI: All” chip first in the topic row and AI badges on Pins in the grid","\u002Fcases\u002Fpinterest-ai-control\u002Fs-feed.png",647,1400,[235,242],{"alt":243,"src":244,"width":239,"height":240},"Screen B: the “AI content” sheet with Show all, Show less and Hide modes, scope from Home feed to Promoted Pins, and topic exceptions","\u002Fcases\u002Fpinterest-ai-control\u002Fs-control.png",[27,246,248,252],{"label":247},"Decision 2",[227,249,251],{"id":250},"one-mode-out-of-three-instead-of-per-category-toggles","One mode out of three instead of per-category toggles",[20,253,254],{},"All · Less · Hide — with the scope spelled out, Promoted Pins included. Categories remain only as exceptions (“Still show AI in these topics”).",[27,256,258,262],{"label":257},"Decision 3",[227,259,261],{"id":260},"the-effect-is-visible-immediately","The effect is visible immediately",[20,263,264],{},"The chip changes state, a line reads “14 AI Pins hidden from this feed today”, and a toast offers Undo. The ad slot stays, only the creative changes — a hypothesis to validate with the Ads team.",[235,266],{"alt":267,"src":268,"width":239,"height":240},"Screen C: the feed with an “AI: Hidden” chip, the line “14 AI Pins hidden from this feed today” and a toast with Undo","\u002Fcases\u002Fpinterest-ai-control\u002Fs-feedon.png",[235,270],{"alt":271,"src":272,"width":239,"height":240},"Screen D: a Pin with an AI-modified label and a “Why this Pin is labeled AI” panel with “Hide AI like this” and “Wrong label?” buttons","\u002Fcases\u002Fpinterest-ai-control\u002Fs-pin.png",[27,274,276,280],{"label":275},"Decision 4",[227,277,279],{"id":278},"the-label-explains-its-source-and-mistakes-are-fixable","The label explains its source, and mistakes are fixable",[20,281,282],{},"The label names its source — metadata, the creator’s own tag or a classifier. Viewers hide similar Pins; creators dispute the label in one tap.",[284,285,287],"all-screens",{"count":286},"7",[24,288,289,296,301,305,309,313,336,340],{},[235,290],{"alt":291,"src":292,"bg":293,"span":61,"width":294,"height":295},"Flow: today — 5 steps through Settings with no effect on ads; in the concept — a chip in the feed, a mode choice and a refreshed feed with “N hidden” and Undo","\u002Fcases\u002Fpinterest-ai-control\u002Fflow.png","#F4F4F2",1800,1250,[235,297],{"alt":298,"src":299,"bg":293,"span":61,"width":294,"height":300},"Core flow: A — feed with an “AI: All” chip and badges, B — AI content mode sheet, C — feed with “AI: Hidden”, a hidden-items counter and Undo","\u002Fcases\u002Fpinterest-ai-control\u002Fscreens-core.png",1000,[235,302],{"alt":303,"src":304,"width":239,"height":240},"Screen E: search with an “AI: Hidden” chip and a line about 23 hidden AI results with a “Show them” link","\u002Fcases\u002Fpinterest-ai-control\u002Fs-search.png",[235,306],{"alt":307,"src":308,"width":239,"height":240},"Screen F: a “Seeing too much AI?” card with a “Hide AI everywhere” button in the feed after See fewer on AI Pins","\u002Fcases\u002Fpinterest-ai-control\u002Fs-nudge.png",[235,310],{"alt":311,"src":312,"width":239,"height":240},"Screen G: a weekly report of AI Pins hidden across Home, Search and Promoted, and a 1–5 rating “Does your feed feel real this week?”","\u002Fcases\u002Fpinterest-ai-control\u002Fs-weekly.png",[27,314,316],{"label":315},"Entry points for people who miss the chip",[31,317,318,324,330],{},[34,319,320,323],{},[68,321,322],{},"E · Search"," — the same mode, no extra setup; hidden results don’t vanish without a trace: “23 AI results hidden · Show”.",[34,325,326,329],{},[68,327,328],{},"F · Nudge"," — after two “See fewer” taps on AI Pins, a “Hide AI everywhere” card appears in the feed.",[34,331,332,335],{},[68,333,334],{},"G · Weekly report"," — how much was hidden and where, plus the question “Does your feed feel real?”.",[235,337],{"alt":338,"src":339,"bg":293,"span":61,"width":294,"height":300},"Extra screens: D — why a Pin has an AI label, E — search with hidden AI results, F — nudge after See fewer, G — weekly report","\u002Fcases\u002Fpinterest-ai-control\u002Fscreens-entry.png",[235,341],{"alt":342,"src":343,"bg":293,"span":61,"width":294,"height":295},"Research board: the problem, six signals with sources, Trustpilot quotes and three personas","\u002Fcases\u002Fpinterest-ai-control\u002Fevidence.png",[10,345,348,352,355,358],{"id":346,"label":347},"metrics","Results",[15,349,351],{"id":350},"success-isnt-found-the-setting-its-a-feed-people-trust-again","Success isn’t “found the setting” — it’s a feed people trust again",[20,353,354],{},"This is a concept: below is a measurement plan, not results.",[346,356],{":items":357},"[{\"metric\":\"Feed saves per impression among users with the control on\",\"why\":\"Primary: trust in the feed turns into action\",\"expect\":\"Up vs. control\"},{\"metric\":\"Share who find the control within 7 days\",\"why\":\"Does the chip work as an entry point\",\"expect\":\"Up\"},{\"metric\":\"Share of AI Pins in impressions after turning it on\",\"why\":\"Does the mode work technically\",\"expect\":\"Down\"},{\"metric\":\"“My feed feels real”, 1–5\",\"why\":\"Direct in-app question\",\"expect\":\"Up\"},{\"metric\":\"Weekly return of the cohort with the control on\",\"why\":\"Retention\",\"expect\":\"Up\"}]",[24,359,360,385],{},[27,361,363,369,374],{"label":362,"tone":197},"Guardrails and risks",[20,364,365,368],{},[68,366,367],{},"Guardrails:"," ad revenue and ad impressions per session, outbound clicks, creator appeals against false labels, Pinner Wait Time on closeup, share who turn the control back off.",[20,370,371],{},[68,372,373],{},"Risks → design response:",[31,375,376,379,382],{},[34,377,378],{},"False labels hurt creators → one-tap “Dispute label”.",[34,380,381],{},"Conflict with ad revenue → the slot stays, the creative changes (hypothesis).",[34,383,384],{},"Hide empties niche topics → Show less by default, plus per-topic exceptions.",[27,386,388],{"label":387},"Validation plan",[31,389,390,393,396,399],{},[34,391,392],{},"In-depth interviews (12) and an in-app survey (400+) — how people tell AI from real, and how widespread the pain is",[34,394,395],{},"Usability tests of the current tuner and the prototype (5–8 each) — do they find the chip, do they understand its scope",[34,397,398],{},"Diary study (10–15, 2 wks) — perceived share of AI before and after",[34,400,401],{},"A\u002FB test (2–4 wks) — “chip in feed” vs. “setting”, with guardrails",{"title":403,"searchDepth":404,"depth":404,"links":405},"",2,[406,407,408,409,410],{"id":17,"depth":404,"text":18},{"id":96,"depth":404,"text":97},{"id":190,"depth":404,"text":191},{"id":219,"depth":404,"text":220},{"id":350,"depth":404,"text":351},"Pinterest",{"src":413,"alt":414,"bg":415},"\u002Fcases\u002Fpinterest-ai-control\u002Fcover.png","Pinterest logo on a pale pink background","#FFEDED","Pinterest concept: the AI setting is buried in Settings and ignores ads. Analysis of 277 reviews, a flow, 7 prototype screens and a validation plan.",false,"md",{"src":420,"alt":421},"\u002Fcases\u002Fpinterest-ai-control\u002Fhero.png","Three concept screens: feed with an “AI: All” chip, a sheet for choosing the AI content mode, and the feed with “AI: Hidden” on and an Undo button",{},true,"\u002Fog\u002Fen\u002Fpinterest-ai-control.png",3,"\u002Fen\u002Fcases\u002Fpinterest-ai-control","2026","iOS \u002F Android","A “less AI” setting exists, yet AI still fills the feed","Pinterest, feed and search",null,"Research, product decisions, UX\u002FUI, clickable prototype",{"title":5,"description":416},"concept","en\u002Fcases\u002Fpinterest-ai-control","Solo","#F4E1E4",{"problem":439,"solution":440,"role":441,"effect":442},"The AI tuner is buried in Settings, works per category and ignores ads: 47 of 63 reviews about it say “it’s on, but I still see AI”","An “AI” chip in feed and search: one mode — All · Less · Hide — for everything, Promoted Pins included, with a visible effect: “N hidden”, Undo, a weekly report.","Analyzed reviews and press coverage, prioritized opportunities, designed the flow and 7 screens, built the clickable prototype","Expected: more saves per impression among users who turn the control on. Validated by A\u002FB: “chip in feed” vs. “setting”",[444,445],"Claude Design","Unstar","iOS \u002F Android · research, UX\u002FUI, prototype",2026,"PzsEdJz1Wq0p7_NT2YqXiu2eU2TRhX-QrTvOmPaclZ4",[450,465,478,481,495,509],{"path":451,"company":452,"status":453,"problemLine":454,"workType":455,"cover":456,"hero":460,"order":463,"draft":417,"title":464},"\u002Fen\u002Fcases\u002Fbookberry-booking","BookBerry × Outglow","real","Direct hotel booking with price and terms clear upfront","Mobile web + desktop · flows, UI, design system",{"src":457,"alt":458,"bg":459},"\u002Fcases\u002Fbookberry-booking\u002Fcover.png","Bookberry AI logo on a light cream background","#FFFEED",{"src":461,"alt":462},"\u002Fcases\u002Fbookberry-booking\u002Fhero.png","Desktop room page: photo gallery, description, amenities and a right-hand column with the 4-night price, cancellation terms and add-ons",1,"BookBerry: direct hotel booking where price and terms are clear before payment",{"path":466,"company":467,"status":453,"problemLine":468,"workType":469,"cover":470,"hero":474,"order":404,"draft":417,"title":477},"\u002Fen\u002Fcases\u002Fbnberry-emails","BnBerry","In a minute, hosts see revenue, AI results and what to fix","Email · product design, 3 iterations",{"src":471,"alt":472,"bg":473},"\u002Fcases\u002Fbnberry-emails\u002Fcover.png","BnBerry logo on a violet background","#6366F1",{"src":475,"alt":476},"\u002Fcases\u002Fbnberry-emails\u002Fhero.png","Three email versions side by side: Voice of Guest with chips, a minimal version with AI insight and the approved Monthly Performance Recap","BnBerry: the monthly host email — from a review digest to revenue and actions",{"path":426,"company":411,"status":434,"problemLine":429,"workType":446,"cover":479,"hero":480,"order":425,"draft":417,"title":5},{"src":413,"alt":414,"bg":415},{"src":420,"alt":421},{"path":482,"company":483,"status":434,"problemLine":484,"workType":485,"cover":486,"hero":490,"order":493,"draft":417,"title":494},"\u002Fen\u002Fcases\u002F2gis-ads","2GIS","Owners can’t buy ads themselves — only via a sales call","Web + mobile · research, UX\u002FUI, prototype",{"src":487,"alt":488,"bg":489},"\u002Fcases\u002F2gis-ads\u002Fcover.png","2GIS logo on a light blue background","#D5EDFF",{"src":491,"alt":492},"\u002Fcases\u002F2gis-ads\u002Fhero.png","Step 2 of 5, “Package”: three packages with a fixed price and call forecast, a selection summary and a “Next” button on the right",4,"2GIS: buying ads in the business account, no sales call needed",{"path":496,"company":497,"status":434,"problemLine":498,"workType":499,"cover":500,"hero":504,"order":507,"draft":417,"title":508},"\u002Fen\u002Fcases\u002Fazbuka-order","Azbuka Vkusa","After checkout, orders can’t be edited and issues go to chat","iOS \u002F Android · hypotheses, UX\u002FUI, prototype",{"src":501,"alt":502,"bg":503},"\u002Fcases\u002Fazbuka-order\u002Fcover.png","Azbuka Vkusa logo on a dark green background","#004018",{"src":505,"alt":506},"\u002Fcases\u002Fazbuka-order\u002Fhero.png","Three screens: order placed with a “You can edit until 14:20” timer, a delivered order with “Report a problem”, and choosing a refund to card",5,"Azbuka Vkusa: giving customers control of their order after checkout",{"path":510,"company":511,"status":434,"problemLine":512,"workType":513,"cover":514,"hero":518,"order":521,"draft":417,"title":522},"\u002Fen\u002Fcases\u002Furalsib-login","Uralsib","New phone: no sign-in or access recovery without a call","Android + web · scenarios, UX\u002FUI, prototype",{"src":515,"alt":516,"bg":517},"\u002Fcases\u002Furalsib-login\u002Fcover.png","Uralsib bank logo on a light grey background","#EBEBEB",{"src":519,"alt":520},"\u002Fcases\u002Furalsib-login\u002Fhero.png","Three screens: quick fingerprint sign-in, a “passport or card” choice for identity verification, and the home screen with a new-phone limit banner",6,"Uralsib Online: one-gesture sign-in and access recovery without a call",1794339603097]