[{"data":1,"prerenderedAt":337},["ShallowReactive",2],{"case-\u002Fen\u002Fcases\u002Fbnberry-emails":3,"cases-list-cases_en":262},{"id":4,"title":5,"body":6,"company":227,"cover":228,"description":232,"draft":233,"extension":234,"hero":235,"meta":238,"navigation":239,"ogImage":240,"order":221,"path":241,"period":242,"platform":243,"problemLine":244,"product":245,"prototype":246,"role":247,"seo":248,"status":249,"stem":250,"team":246,"tint":251,"tldr":252,"tools":257,"workType":259,"year":260,"__hash__":261},"cases_en\u002Fen\u002Fcases\u002Fbnberry-emails.md","BnBerry: the monthly host email — from a review digest to revenue and actions",{"type":7,"value":8,"toc":219},"minimark",[9,46,189,205],[10,11,14,19],"case-section",{"id":12,"label":13},"problem","Problem",[15,16,18],"h2",{"id":17},"the-email-had-a-minute-to-show-value-but-version-1-made-everything-equally-loud","The email had a minute to show value, but Version 1 made everything equally loud",[20,21,22,30,38],"case-grid",{},[23,24,26],"tile-text",{"label":25},"Product",[27,28,29],"p",{},"BnBerry helps short-term rental hosts and property managers on Airbnb and Vrbo: an AI agent replies to guests, and Review Intelligence analyzes reviews and suggests what to fix at each property. The monthly email is the main touchpoint with hosts outside the product.",[23,31,35],{"label":32,"tone":33,":statement":34},"The email's job","dark","true",[27,36,37],{},"In one minute, the email has to show hosts the product's value and bring them back to the portal.",[23,39,43],{"label":40,"span":41,"tone":42},"What was wrong","full","outline",[27,44,45],{},"The first version was a review digest. Every issue already had a next step, but everything was equally loud: hosts had to work out what mattered, and the product's value didn't show.",[10,47,50,54,122],{"id":48,"label":49},"iterations","Three versions",[15,51,53],{"id":52},"three-versions-from-a-review-digest-to-a-results-email","Three versions: from a review digest to a results email",[20,55,56,72,79,83,97,111,115],{},[23,57,59,64],{"label":58},"Version 1 · Voice of Guest",[60,61,63],"h3",{"id":62},"every-issue-has-a-next-step-but-nothing-is-prioritized","Every issue has a next step, but nothing is prioritized",[27,65,66,67,71],{},"A digest — “This month, 247 guests told you what they think”: a guest quote, rating by channel, and Loved, Noticed, Flagged and Listing transparency blocks. Every issue gets a “Suggested fix” and an ",[68,69,70],"strong",{},"Apply"," button, but everything is equally loud.",[73,74],"tile-image",{"alt":75,"src":76,"width":77,"height":78},"Flagged block in Version 1: Wi-Fi reliability and Check-in clarity cards with a guest quote, “Suggested fix” and an Apply button","\u002Fcases\u002Fbnberry-emails\u002Fs-old-flagged.png",1000,1250,[73,80],{"alt":81,"src":82,"width":77,"height":78},"Top of Version 2: dark “247 guests told you what they think” header and the AI insight paragraph with 64% highlighted","\u002Fcases\u002Fbnberry-emails\u002Fs-minimal-top.png",[23,84,86,90],{"label":85},"Version 2 · Minimal (semi-approved)",[60,87,89],{"id":88},"the-key-insight-up-top-but-the-email-got-longer","The key insight up top, but the email got longer",[27,91,92,93,96],{},"Monochrome instead of colored chips, and an ",[68,94,95],{},"AI insight"," at the top: Wi-Fi drives 64% of all three-star reviews, so start there. Below it came daily sentiment, a “why this will work” line on suggestions and new tiles — making it the longest of the three: 4,192 px vs. 2,690 for Version 1.",[23,98,100,104],{"label":99},"Version 3 · Monthly Performance Recap (approved)",[60,101,103],{"id":102},"revenue-first-then-the-why","Revenue first, then the why",[27,105,106,107,110],{},"The email opens with the number hosts care about most — revenue split by Vrbo and Airbnb — then the AI agent's results: conversations, share answered within 5 minutes, first response time. Review analysis becomes a ",[68,108,109],{},"Review intelligence"," announcement: three suggestions ranked by impact on rating and revenue, and a single button — “Sign up for early access”.",[73,112],{"alt":113,"src":114,"width":77,"height":78},"Top of Version 3: total monthly revenue, a bar and a Vrbo and Airbnb split, the “Go to portal for full report” button and the AI-powered guest support block","\u002Fcases\u002Fbnberry-emails\u002Fs-approved-top.png",[23,116,119],{"label":117,"span":41,"tone":118,":statement":34},"Result","brand",[27,120,121],{},"The final email is 1,867 px — 2.2× shorter than the minimal version.",[123,124,126],"all-screens",{"count":125},"7",[20,127,128,153,157,161,165,172,178,183],{},[23,129,131],{"label":130},"More on the versions",[132,133,134,141,147],"ul",{},[135,136,137,140],"li",{},[68,138,139],{},"Version 1:"," Loved — 142 positive mentions as chips, Noticed — 56 remarks as chips, Flagged — issues with a quote, a “Suggested fix” and Apply, Listing transparency — tips for listing copy.",[135,142,143,146],{},[68,144,145],{},"Version 2:"," in Flagged concerns the quote, sentiment and suggestion come with a “why this will work” line; Why guests return and Guests hesitant to complain are tiles showing what guests praise and what they complain about less often.",[135,148,149,152],{},[68,150,151],{},"Version 3:"," Review intelligence suggestions are tagged “Medium \u002F Low impact”.",[73,154],{"alt":155,"src":156,"width":77,"height":78},"Top of Version 1: “This month, 247 guests told you what they think” headline, a guest quote and a 4.78 rating across Airbnb and VRBO","\u002Fcases\u002Fbnberry-emails\u002Fs-old-top.png",[73,158],{"alt":159,"src":160,"width":77,"height":78},"Flagged concerns in Version 2: guest quote, a suggestion with an Apply button and a line on why it will work","\u002Fcases\u002Fbnberry-emails\u002Fs-minimal-flagged.png",[73,162],{"alt":163,"src":164,"width":77,"height":78},"New: Review intelligence block in Version 3: three suggestions with Medium and Low impact tags, mention counts and the early-access button","\u002Fcases\u002Fbnberry-emails\u002Fs-approved-ri.png",[73,166],{"alt":167,"src":168,"bg":169,"span":41,"width":170,"height":171},"Issue card in Version 1 vs. Version 2: guest quote, suggestion and Apply button; Version 2 adds an explanation of why the fix will work","\u002Fcases\u002Fbnberry-emails\u002Fflagged-compare.png","#F4F4F2",1680,576,[73,173],{"alt":174,"src":175,"bg":169,"span":41,"width":176,"height":177},"Full Version 1 “Voice of Guest”: quote, 4.78 rating by channel, Loved and Noticed chips, Flagged cards with Apply and Listing transparency","\u002Fcases\u002Fbnberry-emails\u002Fv-old.png",1360,1466,[73,179],{"alt":180,"src":181,"bg":169,"span":41,"width":176,"height":182},"Full Version 2: dark header, AI insight, rating by channel, daily sentiment, why guests return and Flagged concerns","\u002Fcases\u002Fbnberry-emails\u002Fv-minimal.png",2216,[73,184],{"alt":185,"src":186,"bg":169,"span":41,"width":187,"height":188},"Full Version 3: revenue by channel, AI agent results, top 3 Review Intelligence suggestions and the early-access button","\u002Fcases\u002Fbnberry-emails\u002Fv-approved.png",1560,1054,[10,190,193,197],{"id":191,"label":192},"system","Components",[15,194,196],{"id":195},"the-email-is-built-from-components-like-a-product","The email is built from components, like a product",[20,198,199],{},[23,200,202],{"label":201,"span":41},"Components and variables",[27,203,204],{},"Header, footer, button, action card, impact tag, issue row and stars are Figma components; colors and spacing (16 \u002F 20 \u002F 24) are variables. A new email is assembled from ready-made blocks, not drawn from scratch.",[10,206,209,213,216],{"id":207,"label":208},"metrics","Results",[15,210,212],{"id":211},"how-we-measure","How we measure",[27,214,215],{},"We check the solution against three metrics:",[207,217],{":items":218},"[{\"metric\":\"Open rate\",\"why\":\"Compared with the review digest\",\"expect\":\"↑ up\"},{\"metric\":\"Clicks on “Go to portal for full report”\",\"why\":\"Does the email bring hosts back into the product\",\"expect\":\"↑ up\"},{\"metric\":\"Early-access sign-ups\",\"why\":\"For Review Intelligence — via the “Sign up for early access” button in the email\",\"expect\":\"↑ up\"}]",{"title":220,"searchDepth":221,"depth":221,"links":222},"",2,[223,224,225,226],{"id":17,"depth":221,"text":18},{"id":52,"depth":221,"text":53},{"id":195,"depth":221,"text":196},{"id":211,"depth":221,"text":212},"BnBerry",{"src":229,"alt":230,"bg":231},"\u002Fcases\u002Fbnberry-emails\u002Fcover.png","BnBerry logo on a violet background","#6366F1","BnBerry: a monthly email for Airbnb and Vrbo hosts in three iterations — from a review digest to a short email with revenue, AI agent results and top 3 fixes.",false,"md",{"src":236,"alt":237},"\u002Fcases\u002Fbnberry-emails\u002Fhero.png","Three email versions side by side: Voice of Guest with chips, a minimal version with AI insight and the approved Monthly Performance Recap",{},true,"\u002Fog\u002Fen\u002Fbnberry-emails.png","\u002Fen\u002Fcases\u002Fbnberry-emails","2026","Email, 600–700 px","In a minute, hosts see revenue, AI results and what to fix","Monthly emails for hosts and property managers",null,"Product Designer",{"title":5,"description":232},"real","en\u002Fcases\u002Fbnberry-emails","#F1ECE6",{"problem":253,"solution":254,"role":255,"effect":256},"The first version was a review digest where everything was equally loud: hosts had to work out what mattered, and the product's value didn't show","The final email is 2.2× shorter than the minimal version: revenue by channel, AI agent results and the top 3 fixes ranked by impact","Designed three versions of the email and the email components in Figma","How we measure: open rate, clicks on “Go to portal”, early-access sign-ups for Review Intelligence",[258],"Figma (components, variables)","Email · product design, 3 iterations",2026,"HGB0MDYg7PMZi6wW-sMciEymVO14DJRUOG5LroGUwtk",[263,277,280,295,309,323],{"path":264,"company":265,"status":249,"problemLine":266,"workType":267,"cover":268,"hero":272,"order":275,"draft":233,"title":276},"\u002Fen\u002Fcases\u002Fbookberry-booking","BookBerry × Outglow","Direct hotel booking with price and terms clear upfront","Mobile web + desktop · flows, UI, design system",{"src":269,"alt":270,"bg":271},"\u002Fcases\u002Fbookberry-booking\u002Fcover.png","Bookberry AI logo on a light cream background","#FFFEED",{"src":273,"alt":274},"\u002Fcases\u002Fbookberry-booking\u002Fhero.png","Desktop room page: photo gallery, description, amenities and a right-hand column with the 4-night price, cancellation terms and add-ons",1,"BookBerry: direct hotel booking where price and terms are clear before payment",{"path":241,"company":227,"status":249,"problemLine":244,"workType":259,"cover":278,"hero":279,"order":221,"draft":233,"title":5},{"src":229,"alt":230,"bg":231},{"src":236,"alt":237},{"path":281,"company":282,"status":283,"problemLine":284,"workType":285,"cover":286,"hero":290,"order":293,"draft":233,"title":294},"\u002Fen\u002Fcases\u002Fpinterest-ai-control","Pinterest","concept","A “less AI” setting exists, yet AI still fills the feed","iOS \u002F Android · research, UX\u002FUI, prototype",{"src":287,"alt":288,"bg":289},"\u002Fcases\u002Fpinterest-ai-control\u002Fcover.png","Pinterest logo on a pale pink background","#FFEDED",{"src":291,"alt":292},"\u002Fcases\u002Fpinterest-ai-control\u002Fhero.png","Three concept screens: feed with an “AI: All” chip, a sheet for choosing the AI content mode, and the feed with “AI: Hidden” on and an Undo button",3,"Pinterest: control AI content in two taps, right from the feed",{"path":296,"company":297,"status":283,"problemLine":298,"workType":299,"cover":300,"hero":304,"order":307,"draft":233,"title":308},"\u002Fen\u002Fcases\u002F2gis-ads","2GIS","Owners can’t buy ads themselves — only via a sales call","Web + mobile · research, UX\u002FUI, prototype",{"src":301,"alt":302,"bg":303},"\u002Fcases\u002F2gis-ads\u002Fcover.png","2GIS logo on a light blue background","#D5EDFF",{"src":305,"alt":306},"\u002Fcases\u002F2gis-ads\u002Fhero.png","Step 2 of 5, “Package”: three packages with a fixed price and call forecast, a selection summary and a “Next” button on the right",4,"2GIS: buying ads in the business account, no sales call needed",{"path":310,"company":311,"status":283,"problemLine":312,"workType":313,"cover":314,"hero":318,"order":321,"draft":233,"title":322},"\u002Fen\u002Fcases\u002Fazbuka-order","Azbuka Vkusa","After checkout, orders can’t be edited and issues go to chat","iOS \u002F Android · hypotheses, UX\u002FUI, prototype",{"src":315,"alt":316,"bg":317},"\u002Fcases\u002Fazbuka-order\u002Fcover.png","Azbuka Vkusa logo on a dark green background","#004018",{"src":319,"alt":320},"\u002Fcases\u002Fazbuka-order\u002Fhero.png","Three screens: order placed with a “You can edit until 14:20” timer, a delivered order with “Report a problem”, and choosing a refund to card",5,"Azbuka Vkusa: giving customers control of their order after checkout",{"path":324,"company":325,"status":283,"problemLine":326,"workType":327,"cover":328,"hero":332,"order":335,"draft":233,"title":336},"\u002Fen\u002Fcases\u002Furalsib-login","Uralsib","New phone: no sign-in or access recovery without a call","Android + web · scenarios, UX\u002FUI, prototype",{"src":329,"alt":330,"bg":331},"\u002Fcases\u002Furalsib-login\u002Fcover.png","Uralsib bank logo on a light grey background","#EBEBEB",{"src":333,"alt":334},"\u002Fcases\u002Furalsib-login\u002Fhero.png","Three screens: quick fingerprint sign-in, a “passport or card” choice for identity verification, and the home screen with a new-phone limit banner",6,"Uralsib Online: one-gesture sign-in and access recovery without a call",1794339602987]